We appreciate quality, therefore a return to the tie-making tradition couldn't be possible without a few elements that we consider essential – an exclusive handmade manufactured process, fabrics from family-runned mills with a history of many generations and a modern take on the masculine elegance. Actually, the very values that guide any urban gentleman.

About us


The challenge of a new start is just the first step of any personal journey. We started manufacturing ties five years ago, and one of the most important things that we ve learned since is the fact that any story needs several chapters in order to be listened. Some values that inspired us from the very beginning became a constant trademark of our products – the exceptional quality of the fabrics, the attention to each single detail and the inspiration in design.



The concept of Bespoke was introduced in the XIX-th century England, by the famous tailors of Savile Row. When talking about ties, the term doesn t loose anything from its historical meaning at all, the manufacturing being made bespoken, by the client s demands. The possibilities of customization are many: the construction, lenght and width, the fabrics but also details worthy of a dandy such as the monogram.



Cashmere, one of the finest fabrics in the world, is easily taken for granted in today’s globalized world. However, a deeper understanding of one of the rarest & most prized fabrics is definitely worthwhile.


First of all, “Cashmere” is the anglicized version of Kashmir, the region in Asia from which cashmere production originated. The region now falls in parts of India, China, and Pakistan.




The fine hair of a goat from this region is the source for this luxurious fabric. This unexpected source, on average, produces a mere 150 grams of cashmere fibers annually per goat. It takes 2-3 animals to produce a sweater, for example, and 5-6 animals to produce a jacket. The average diameter of the fiber is less than 19 microns, with a micron being equal to one-millionth of a meter. For reference, a human hair is about 100 microns wide, so cashmere fibers are exceptionally thin.

Though cashmere production has been around for thousands of years, the modern formation of the industry is traditionally believed to have started in the 15th century in Kashmir. Cashmere was woven into shawls that featured a paisley pattern, and this particular garment dominated the industry until the industrial age. Imported genuine cashmere shawls were rare in Europe, and due to the high demand, Europeans used other fibers to produce imitation shawls for centuries. By the 1800s, Europeans had imported cashmere goats from Asia and were spinning cashmere yarns on the continent. The cashmere industry particularly flourished in Scotland, and the country continues to be a center of European cashmere production to this day.



This winter, cashmere scarves are IN. Shop the cold away with our NEW and 100% CASHMERE scarves collection.


As a piece of advice, keep in mind to buy cashmere for products that will best utilize the unique characteristics of the material. Sweaters, vests, robes, and scarves will employ the softness and warmth of cashmere to greater effect than harder-wearing items like socks.



Also, consider buying cashmere from heritage producing countries, such as Scotland, Italy, and Japan. Scottish, Italian, and Japanese producers of cashmere have long been known for producing quality fabrics, and many producers from these countries have been in the business for 200 years. While heritage is no guarantee of quality, they will be much more concerned about protecting their reputation than no-name cashmere.

The History of Cashmere


Alira wines can now be found and enjoyed in our showroom located in No 74 Popa Savu.

#aliravinul #wine #popasavu74



Some Grenadine 'Garza Piccola' Shantung from our FW17 Collection. Coming soon.

#theurbanties #grenadine #shantung #fw17

FW17 Preview