• The History of Cashmere

Cashmere, one of the finest fabrics in the world, is easily taken for granted in today’s globalized world. However, a deeper understanding of one of the rarest & most prized fabrics is definitely worthwhile.


First of all, “Cashmere” is the anglicized version of Kashmir, the region in Asia from which cashmere production originated. The region now falls in parts of India, China, and Pakistan.




The fine hair of a goat from this region is the source for this luxurious fabric. This unexpected source, on average, produces a mere 150 grams of cashmere fibers annually per goat. It takes 2-3 animals to produce a sweater, for example, and 5-6 animals to produce a jacket. The average diameter of the fiber is less than 19 microns, with a micron being equal to one-millionth of a meter. For reference, a human hair is about 100 microns wide, so cashmere fibers are exceptionally thin.

Though cashmere production has been around for thousands of years, the modern formation of the industry is traditionally believed to have started in the 15th century in Kashmir. Cashmere was woven into shawls that featured a paisley pattern, and this particular garment dominated the industry until the industrial age. Imported genuine cashmere shawls were rare in Europe, and due to the high demand, Europeans used other fibers to produce imitation shawls for centuries. By the 1800s, Europeans had imported cashmere goats from Asia and were spinning cashmere yarns on the continent. The cashmere industry particularly flourished in Scotland, and the country continues to be a center of European cashmere production to this day.



This winter, cashmere scarves are IN. Shop the cold away with our NEW and 100% CASHMERE scarves collection.


As a piece of advice, keep in mind to buy cashmere for products that will best utilize the unique characteristics of the material. Sweaters, vests, robes, and scarves will employ the softness and warmth of cashmere to greater effect than harder-wearing items like socks.



Also, consider buying cashmere from heritage producing countries, such as Scotland, Italy, and Japan. Scottish, Italian, and Japanese producers of cashmere have long been known for producing quality fabrics, and many producers from these countries have been in the business for 200 years. While heritage is no guarantee of quality, they will be much more concerned about protecting their reputation than no-name cashmere.



Alira wines can now be found and enjoyed in our showroom located in No 74 Popa Savu.

#aliravinul #wine #popasavu74

  • FW17 Preview


Some Grenadine 'Garza Piccola' Shantung from our FW17 Collection. Coming soon.

#theurbanties #grenadine #shantung #fw17

  • Summer colors


Summer is the perfect season for experimenting with colorful ties and accessories.

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  • TBD Eyewear


The Bespoke Dudes Eyewear, an Italian brand of handcrafted sunglasses owned by the style blogger Fabio Attanasio can now be ordered worldwide from our website.

#thebespokedudes #tbdeyewear #fabioattanasio

  • Spring/Summer '17


Our new ties from the Spring/Summer '17 collection were the stars of our latest shooting. More to come...

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  • Urban Friends


Andrei Nourescu was one of the friends who joined us for a very special Gentlemen's Social Night.

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  • Gentleman Jack


Gentlemen's Social Night was powered by Gentleman Jack.

#jackdaniels #gentlemanjack #popasavu74

  • FALKE Socks


FALKE Socks are now available in our showroom. Check them out - No 74 Popa Savu Street, Bucharest.

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  • Seven Fold

The Seven Fold tie, a halmark of luxury and exclusivity, is made using only one piece of silk. Dating back to the beginning of the 20th century, this model of tie was renowed for the level of skill needed to make one. Over the years, especially due to automation, this method was lost only to be revived in recent years by only a handful of international tie-makers. This specific tie is made out of 100% high-quality silk.

  • Grenadine

The silk is woven in the old looms of Como region in Italy, the weave being characterised by its light, open, gauze-like feel. Grenadine is considered by many the most versatile tie. A large part of its success is due to being a constant staple in Sean Connery s wardrobe as James Bond. All our grenadine ties are untipped and have hand-rolled edges; this means that the tip consists of just one layer of fabric and the edges are rolled in and sewn by hand. A nice sartorial detail only found in very good quality ties.